Rey is designed to aid users in transforming both body and mind. The goal is to build and elevate ones fitness productivity through music and removing the distraction of a phone. Through Rey you create bespoke music playlists to run with that are based on your mood, timeframe, and fitness goal. The overall goal is positive personal transformation, the means is music.
The app has been aesthetically designed through and entirely branded lens. The big idea for the brand/product is “PROGRESSIVE MOTION” therefore this is prevalent throughout the app.
The progress bar is shown on every screen and is relevant to that content i.e. setup time, battery life, goal progress.
The buttons and icons mimic the shape of Rey and tabs take inspiration for its curvature.
Gradients are used to show movement and progression these are seen tastefully throughout.