A few years ago I was approached by Samantha Lucas to help bring her burgeoning bakery business to life. It was well received but as the business matured and her goals and direction changed the brand didn’t.
After leaving my job in search of creative stimulus things feel into place for both of us and I took on the brand I’d previously created and gave it a refreshing outlook!
I the chosen creative territory was “core ingredients” and I created a visual device that would form the expression of the brand. I created a marbled texture to illustrate all the ingredients coming together, explosive powder to show dry ingredients and expressive splashes to show wet ingredients with a pink brush stroke as the artists personal, hand touch. The colour brings to life her personality in the brand - bright but clean. The TOV is deliberately provocative and cheeky to again reflect Sammie’s personality but also the clientele she had begun to cultivate.