L&TF - DRY HAND SOAP
LILY & THE FOX IS A COSMETICS BRAND WITH A FOCUS ON PURE, NATURAL INGREDIENTS. THE BRAND TELLS THE STORY OF TWO BEST FRIENDS, LILY & THE FOX - LILY WAS BORN WITHOUT A SENSE OF SMELL AND THE FOX, WITHOUT THE ABILITY TO SEE COLOUR. THEY ARE UNITED BY A DREAM OF CREATING PRODUCTS THAT AROUSE ALL THE SENSES - MAKING THE WORLD SMELL AND LOOK WONDERFUL. THE FIRST PRODUCT LINE, CHAPTER 1, IS A DRY HAND SOAP, IT COMES IN THE FORM OF A POWDER AND IS DISPENSED THOUGH AN ALUMINIUM BOTTLE WITH A PERFORATED CAP, ALLOWING IT TO BE SHAKEN ONTO WET HANDS. THE BRAND IDEA IS BASED AROUND THE CONCEPT OF RICH NARRATIVES, TIED TOGETHER BY THE TITULAR CHARACTERS AND SUMMARISED AS ‘TALES & TAILS.’ THE STORIES AND TRUTHS OF THE PAIR FORM THE CENTRAL IDEOLOGY BEHIND THE BRAND SUCH AS ENCOURAGING NATURAL CARE, PERSONAL GROWTH THROUGH POSITIVE PRODUCTS AND ENGAGING NARRATIVES THAT CONNECT WITH USERS. THIS IS A CONCEPT.